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Mobile Marketing with Location-Based Services
As technology advances, consumers are spending more time using wireless devices to stay digitally connected to everything. They’re using their iPhones, BlackBerrys, laptops, and tablets to purchase...
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Useful is the New Cool
Creativity is more important than ever in the constantly changing world of marketing. Rauxa’s Chief Creative Officer, Richard Bumgarner, is the agency’s creative leader. As his work makes clear,...
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Rauxa Adds Creativity
Rauxa’s San Francisco office has expanded with the addition of three new creative talents. Joining Rauxa are Derek Johnson as Art Director, and Elizabeth Zamos and Erik Guczwa as Senior Writers....
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Aggregate This! Feedly and Flipboard Concisely Consolidate Content.
I may be a bit of a creature of habit. I tend to do three things when I use my smartphone—email, Facebook, and then maybe check stocks or an ESPN app to check scores. Sadly, that’s about the extent of...
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One Site Fits All: What is Responsive Design? (Part 2)
Responsive Design May Be Awesome, But It Isn’t a Web Design Panacea For an introduction to responsive design, see Part 1 of this series. In our first article, we discussed the amazing flexibility that...
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One Site Fits All: What is Responsive Design? (Part 1)
One of the most important factors in evaluating a website design is answering the question, “What is the average screen size my visitors will use to view my site?” Over the past few years, this...
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A Major Innovation in Mobile Prototyping: Briefs
It’s no secret that prototyping mobile applications is hard. HTML5 doesn’t really provide a great facsimile for native apps—you just don’t get the responsiveness or layout that makes you want to...
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Seven Seconds or Less: Mobile Video Marketing
Internet video is the new normal for global consumers. According to a 2013 Accenture survey, 90 percent of consumers in North America, South America and Europe are watching video online. This rapid...
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The Trouble With Social
Despite how pervasive social media has become, marketers consistently undervalue it. The problem lies in how contributions are being captured and measured. Last-click attribution, the most common...
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Three Essential Apps For Holiday Shopping
This year a record number of retailers opened their doors on Thanksgiving Day, giving shoppers a head start on the gift-buying season. Despite the pushing and shoving of desperate deal hounds, many of...
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